How much did Keurig Dr Pepper agree to buy Peet's Coffee for?

• A. 12 billion
• B. 15 billion
• C. 18 billion
• D. 20 billion

Answer: (C)

Keurig Dr Pepper agreed to buy Peet's Coffee for $18 billion. This acquisition reflects a strategic move by Keurig Dr Pepper to expand its portfolio in the coffee market, enhancing its presence and product offerings. Acquiring Peet's Coffee not only strengthens its brand image but also allows access to Peet's established customer base and premium coffee products, catering to the growing demand for high-quality coffee experiences. This deal illustrates the ongoing consolidation in the beverage industry, as companies seek to diversify and adapt to shifting consumer preferences towards premium and specialty coffee brands.